September 2025
SS26 NYFW
Inspired by a facsimile of references including the 1990s board game Pretty Pretty Princess, reality TV shows like The Swan and Botched, celebrities such as Courtney Love and JonBenet Ramsey, JRAT’s SS26 collection, Pretty/Ugly Princess, is ultimately an exploration of the ugly nature of the pursuit of beauty, through a childlike lens.
Watch the Pretty/Ugly Princess runway here.
Click here for the Pretty/Ugly Princess Lookbook.
Click here for the Pretty/Ugly Princess Linesheet.
Venue | Brooklyn Peace Center @brooklynpeacecenter
Stylist | Franci Virgili @francivirgili
Stylist Asst. | Amanda Kalluf @amandakalluf
Catwalk Music | Adult Human Females @adulthumanfemalesband
MC | Avery Trufelman
Pre/Post Show DJ | Sophiiak @sofiiakmusic
Hair | Ryuan Johnson @sexyscalps
Make-Up | Sarah Hart @sarahhhhhart
Make-Up Lead Asst. | Eva @evamaramua
Runway Photography | Blue @sustainablequeer
BTS Photography | Victoria Campa @vwcampa
Additional BTS Photography | Halle Hewitt @hallehops
Videography | Nina Bowers @ninabowers
Lighting Designer | Ava Renz @avapeach
Lead PA | Zoe Waechter @zoewaechter
PA |Theo Chhan @overbit333
PA | Kid Lerner @kidlerner
PA | Katie Yun @yunk.world
Ceramic Jewelry | Jessica Marie Mercy @jesthedeluxe
Tights | Sheerly Touch-Ya @sheerlytouchya
Prosthetics | Rebecca Wheeler @specialfxbex
MODELS (in order of walk)
Jalyn | @jalynpostadan
Frances | @francey.jane
Stas | @stas.sii
Sideara | @sideara
Ava | @avaoch
Caitlin | @caitlinmayernik
Moonyeka | @m00nyeka
Daisy | @whoopsiee.daisy
Ellen | @thanksalotellen
Nalina | @not_nalina
Midiya | @midee_ya_1
Cristina | @pmoyacristina
Neve | @nevethoh
Adiam | @yemane.adiam
Yngride | @yngridejp
Angel | @angelravenhall
Niz | @nizjahangir
Sophie | @atomheartmommy
Debarati | @whilingaway
Bonnie | @bon.bon.mot
Abby | @neonsaltwater
Sarah | @sarahhhhhart
Akeem | @akeenasmith
Veronica | @veroocampos
Runway and Lookbook photos by Blue
Photography @everythingtimestudio
Styling @francivirgili
Models @hannagozum @flynnbella @jseabrookj@we.like.birdland
Make-Up @babysitterspice
Ceramic Crowns/Jewelry @jesthedeluxe